theMiracle

The Challenge

Pudgy Penguins was launching its first mobile racing game with an ambitious goal: to hit #1 on the App Store in the Racing category within the first few weeks of launch.

They needed to do two things simultaneously:

1Activate their existing community to create Day 1 momentum
2Acquire new users who would actually engage with the game

What they needed:

Direct access to existing community members beyond social channels (since posts and Discord messages can get lost in the noise)
A way to identify and attract quality new users
Incentives that drove real engagement
Measurable, on-chain attribution to prove ROI

The Solution

With theMiracle integrated directly inside wallets, we ran a tailored campaign to activate the high-potential user segments we identified.

We showed the offer only to wallets that met the requirements. Users then completed the tasks to unlock the reward. That means you're not paying for noise, you're paying for qualified actions.

A clear, personal incentive in the right place, shown to the right people - driving real conversions.

How It Worked

Precision wallet clustering

We identified 240,000+ wallets across multiple segments and activated 60,000+ wallet addresses across those segments.

Engaged Pudgy Ecosystem Participants

MetaMask power users

Web3 Gamers

The Hook: Claim Exclusive Soulbound Token

Instead of generic "download our app" messaging, we offered benefits that resonated:

Exclusive Soulbound Token unique, non-transferable collectible

Creating FOMO access to future rewards and additional drops

Community status verified Day 1 supporter

Frictionless Activation

Users saw the campaign directly in their wallet interface. No hunting through Discord or social required.

Delivered directly via MetaMask

Simple Tasks, High Conversion

Three straightforward actions to complete:

1Pre-download the game from App Store

2Join the game's Discord server

3Subscribe to the newsletter

Complete all three → claim your Soulbound Token

In-Wallet Activation (Soulbound Token Claim)

The Objective

Boost pre-downloads through the App Store via on-chain rewards.

How we achieved it

Key Mechanics

Tasks

3 Simple Actions

Pre-download, Discord, Newsletter

Benefit

Soul Bound Token

Exclusive airdrop

Participants

60K+

Unique wallets

Timeframe

1 Week

Campaign duration

The Results

50K+

Downloads Driven

On the App Store Racing Game Ranking

85%

Conversion Rate

50,000+ Downloads Driven

From a cluster of 240,000 wallets, we generated over 50,000 confirmed app downloads.

85% Conversion Rate

Most users who engaged with the campaign completed all the requirements and claimed the token.

For context, typical "high-performing" Web3 campaigns are far lower, making this a clear outlier.

We achieved this by:

Eliminating friction
Identifying user groups that have a high chance of caring about the benefit
Offering meaningful rewards (community status, not cash grabs)

Pudgy Penguins Testimonial

"theMiracle was the best funnel for our Pudgy Party game. It was impressive honestly."

Luca Netz

CEO, Pudgy Penguins

"theMiracle played a key role in powering Pudgy Penguins product launches by embedding our brand directly into major wallet experiences. This integration helped us activate our core community while unlocking exposure to entirely new audiences through leading wallets like MetaMask. Smooth and powerful activation."

Berko

Community Lead, Pudgy Penguins