How Doodles generated 8,200 verified users inside Solflare at $1.20 token reward cost per user

How Doodles generated 8,200 verified users inside Solflare at $1.20 token reward cost per user

Background

Doodles is one of the most recognized NFT collections in web3. As the project expanded beyond the original collection, the team needed a reliable way to build a verified user list for an upcoming launch.

The challenge was verification. Broad distribution would generate submissions, but whether those submissions belonged to real users with genuine interest in the Doodles ecosystem was harder to guarantee through standard channels.

The goal

Generate a list of verified emails from real, active users ahead of an upcoming Doodles campaign. The metric that mattered was the number of confirmed real users who completed the flow, not total submission volume.

The approach

Doodles ran a $DOOD token claim benefit inside Solflare, delivered to eligible wallets through theMiracle's wallet-native delivery layer. To claim, users completed a multi-step flow: filling out basic information, following Doodles on social, engaging with content through likes and reposts, and answering a short quiz designed to help them learn about the Doodles ecosystem. Completing the flow required connecting a wallet and submitting a valid email address.

The campaign was designed for verified output rather than maximum reach. theMiracle's system filtered submissions throughout, removing bots, duplicate entries, incomplete flows, and farming wallets before any reward was distributed, as part of the delivery infrastructure rather than a manual review process afterward.

What happened

Over 12 days, more than 40,000 submissions came in. After the filtering layer processed those submissions (removing bots, incompletes, duplicates, and farming behavior), 8,200 verified real users remained. At the time of distribution, the $10,000 in $DOOD reward cost put acquisition at $1.20 per verified user.

Those 8,200 emails went directly into Doodles' campaign list, each tied to a wallet address verified through the claim flow.

What the funnel shows

The gap between 40,000 submissions and 8,200 verified users reflects the verification layer working as intended. The remaining submissions fell into four categories:

• Bots identified through behavioral signals and device fingerprinting

• Duplicate submissions from the same wallet or device

• Incomplete flows where users did not finish the claim process

• Farming wallets filtered based on onchain history

The 8,200 who made it through were real, active users who connected a wallet, completed every step, and submitted a valid email. That is the list Doodles needed.

Why it worked

Delivering the benefit inside Solflare meant the campaign reached wallets already active in the ecosystem. The multi-step claim flow (basic info, social follows and interactions, and a Doodles quiz) did more than verify identity. It drove genuine engagement, produced social lift through follows and reposts, and ensured users arrived with real familiarity with the project.

Wallet connection as the entry point produced a stronger verification signal than a standard email capture form, and the filtering infrastructure meant Doodles received a list they could act on without additional cleaning.