How Claynosaurz acquired 25% new customers inside MetaMask in 7 days

Campaign: May 6 – May 13, 2025  ·  7 days  ·  MetaMask Mobile

Focus: Drive new user volume and awareness for the Series 1 Blind Box campaign.

Outcome: 14,732 expansions, 8,014 unique clicks, 139 unique buyers, and 25% of new customers acquired during the launch period.

Claynosaurz launched its Series 1 Blind Box collection on May 6. The drop had a seven-day window, limited supply, and one clear goal: reach new customers and drive purchase volume.

The challenge

Claynosaurz is a web3 studio founded by animators from Disney, Marvel, and DreamWorks. Series 1 is their physical-style collectible line: blind boxes with nine character variants across multiple rarity tiers, built around the same discovery format that drives brands like Labubu, Sonny Angel, Hello Kitty, Kuromi, and many more. You do not know which variant you will get. That uncertainty is the mechanic: repeat purchases, collecting rarer versions, and building out the full set.

The team needed a channel that put Series 1 in front of a large audience of active web3 users and make the path from discovery to purchase as short and simple as possible.

The approach

theMiracle launched the Claynosaurz Series 1 campaign inside MetaMask App, available to all users on the platform. The offer appeared where users were already active, with no external redirect required.

Each box was priced at $20, with a case of nine available at $180. Every purchase included a Claynosaurz Collector Badge. After the sale period closed, customers received a Soulbound Token minted directly to their connected wallet, plus DYLI diamond rewards distributed at the end of the campaign (100 diamonds per box, 1,000 per case).

The results

The offer was opened 14,732 times across the seven-day window. From those expansions, the campaign generated 8,014 unique clicks and 139 unique buyers.

According to Claynosaurz, 25% of new customers acquired during the launch period came through the MetaMask placement, powered by theMiracle.

Why it worked

Placing the Claynosaurz Series 1 campaign inside the wallet meant the drop appeared in an environment where users were already engaged and ready to transact.

The path from discovery to purchase was direct. Users saw the offer, clicked on it, connected their wallet, and completed the purchase inside a single flow. 8,014 unique clicks from 14,732 expansions is a click rate that reflects users already in a decision-making environment, not passive scrollers. The 25% new customers contribution came from a single placement inside a wallet.

Conclusion

A seven-day drop. One placement inside MetaMask. 139 buyers and 25% of new customers acquired during the launch period. For Claynosaurz, this campaign produced a measurable share of new user acquisition at launch. The drop was already where the customers were.

If you are a brand launching a drop or product and want to reach users already active in your category, reach out today.