Articles by theMiracle
Explore insights, updates, and resources on how theMiracle helps brands and wallets turn behavioral intelligence into relevant user activations.
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Article
Case Study

Article
Mar 28, 2026
Farming as a signal: what high claim rates without retention tell you about distribution

Article
Mar 20, 2026
How banking apps surfaced relevant offers without becoming ad platforms, and why the same principle applies to wallets

Case Study
Mar 6, 2026
How human.tech ran two successful wallet-native campaigns inside MetaMask

Article
Feb 27, 2026
What Starbucks' loyalty model can tell us about wallet retention

Article
Feb 20, 2026
Why attribution matters in web3 and what it actually looks like when it works

Article
Feb 12, 2026
$20K, 150,000 Impressions, and the questions the marketing dashboard can't answer yet
All
Article
Case Study

Article
Mar 28, 2026
Farming as a signal: what high claim rates without retention tell you about distribution

Article
Mar 20, 2026
How banking apps surfaced relevant offers without becoming ad platforms, and why the same principle applies to wallets

Case Study
Mar 6, 2026
How human.tech ran two successful wallet-native campaigns inside MetaMask

Article
Feb 27, 2026
What Starbucks' loyalty model can tell us about wallet retention

Article
Feb 20, 2026
Why attribution matters in web3 and what it actually looks like when it works

Article
Feb 12, 2026
$20K, 150,000 Impressions, and the questions the marketing dashboard can't answer yet
All
Article
Case Study

Article
Mar 28, 2026
Farming as a signal: what high claim rates without retention tell you about distribution

Article
Mar 20, 2026
How banking apps surfaced relevant offers without becoming ad platforms, and why the same principle applies to wallets

Case Study
Mar 6, 2026
How human.tech ran two successful wallet-native campaigns inside MetaMask

Article
Feb 27, 2026
What Starbucks' loyalty model can tell us about wallet retention

Article
Feb 20, 2026
Why attribution matters in web3 and what it actually looks like when it works

Article
Feb 12, 2026
$20K, 150,000 Impressions, and the questions the marketing dashboard can't answer yet
