How Claynosaurz reached an audience 100% new to the brand inside MetaMask
theMiracle
Behavioral Intelligence
Claynosaurz wanted to grow beyond its existing holders. Over 20 days inside MetaMask, Collect Cards and Earn $HEEBOO was seen by 15,947 unique people, generated 22,496 clicks and sold only to collectors who had never owned a Claynosaurz NFT. This case study breaks down how the campaign was set up, how buyers moved from click to checkout and which regions converted best.
Claynosaurz is a web3 studio founded by animators from Disney, Marvel, and DreamWorks. Collect Cards and Earn $HEEBOO is their digital card pack offer: users buy a pack, reveal the cards inside and receive a $HEEBOO allocation.
Campaign: July 9 – 28, 2026 · 20 days · MetaMask
Focus: Reach new collectors and understand what happens between interest and purchase.
Outcome: An average of more than five packs per buyer, buyers 100% new to the brand, and 22,496 clicks at an 84.5% impression-to-click rate.
Claynosaurz launched Collect Cards and Earn $HEEBOO inside MetaMask on July 9. The campaign ran for 20 days with one clear goal: reach collectors who had never bought from Claynosaurz before.
The challenge
Claynosaurz already had loyal holders and its own sales channels. Around a third of buyers through those channels already held a Claynosaurz NFT, so each launch largely reached the existing community.
The team also had limited visibility into the funnel. On-chain data showed who paid, but not who showed interest and dropped off before buying.
The team needed a channel that put the offer in front of new collectors, and data that showed what happened between the first click and the final payment.
The approach
theMiracle launched the campaign inside MetaMask, available to users on the platform. The offer appeared where users were already active, with no external redirect required.
Packs came in four tiers at $10, $95, $225 and $425, paid in USDC on Solana. Every purchase included a $HEEBOO allocation.
theMiracle's SDK tracked each step after the click, from page engagement to checkout. This filled the gap between interest and settled payment that on-chain data alone does not cover.
The results
The offer reached 15,947 unique people. 84.5% of impressions led to a click, with a median of 7.1 seconds from impression to click. After the opening weekend, the campaign held at 1,100 to 1,800 clicks per day for 17 days.
Not one buyer had held a Claynosaurz NFT before. Half came back to buy again, some within seconds and others days later. Repeat buyers generated 67% of campaign revenue.
The funnel data also showed where interest stalled. Checkout completion reached 48.6% in Western Europe and 14.3% in Southeast Asia, giving Claynosaurz a clear lead on where payment options need attention.
Why it worked
The offer appeared inside the wallet, where users were already signed in, funded and ready to transact. The path from discovery to purchase was short: users saw the offer, opened it, bought a pack and revealed it in a single flow.
A 7.1-second median time to click points to users already in a decision-making environment. The steady daily clicks after launch week suggest the offer stayed relevant rather than relying on launch momentum.
What Claynosaurz took away
Conclusion
Over 20 days inside MetaMask, the campaign reached buyers who were 100% new to Claynosaurz, half of whom bought again. It also gave the team a clear view of where demand stalls. With theMiracle, the offer went where the new customers already were.
If you are a brand launching a drop or product and want to reach users already active in your category, reach out today.
