How Pudgy Penguins Reached #1 on the App Store with On-Chain Rewards
theMiracle
Behavioral Intelligence
They broke the ice - and the charts. Pudgy Party hit the charts within the first few weeks after launch, drawing massive crowds to its slippery races and knockout rounds. Here's how we powered Pudgy Penguins to pull it off together.
The Challenge
Pudgy Penguins was launching their first mobile racing game with an ambitious goal: hit #1 on the App Store in the Racing category within the first few weeks of launch.
They needed to do two things simultaneously:
1Activate their existing community to create Day 1 momentum
2Acquire new users who would actually engage with the game
What they needed:
Direct access to existing community members other than their social channels (as media channel messaging and Discord communication can be lost in the sea of information)
A way to identify and attract quality new users
Incentives that drive real engagement
Measurable, on-chain attribution to prove ROI
The Solution
With theMiracle integrated directly inside wallets, we ran a tailored campaign to activate the high-potential user segments we identified.
We showed the offer only to wallets that met the requirements. Users then completed the tasks to unlock the reward. That means you're not paying for noise, you're paying for qualified actions.
A clear, personal incentive in the right place, for the right people, driving real conversions.
How It Worked
Precision wallet clustering
We identified 240,000+ wallets across multiple segments and activated 60,000+ wallet addresses across those segments.
Engaged Pudgy Ecosystem Participants
MetaMask power users
Web3 Gamers
The Hook: Claim Exclusive Soulbound Token
Instead of generic "download our app" messaging, we offered benefits that resonated:
Exclusive Soulbound Token | Unique, non-transferable collectible
FOMO | Access to future rewards and additional drops
Community status | Verified Day 1 supporter
Frictionless Activation
Users saw the campaign directly in their wallet interface. No hunting through Discord or social required.
Delivered directly via MetaMask
Simple Tasks, High Conversion
Three straightforward actions to complete:
1Pre-download the game from App Store
2Join the game's Discord server
3Subscribe to the newsletter
Complete all three → claim your Soulbound Token
In-Wallet Activation (Soulbound Token Claim)
The Objective
Boost pre-downloads through the App Store via on-chain rewards.
How we achieved it
The Results
Pudgy Penguins Testimonial
"theMiracle was the best funnel for our Pudgy Party game. It was impressive honestly."
Luca Netz
CEO, Pudgy Penguins
"theMiracle played a key role in powering Pudgy Penguins product launches by embedding our brand directly into major wallet experiences. This integration helped us activate our core community while unlocking exposure to entirely new audiences through leading wallets like MetaMask. Smooth and powerful activation."
Berko
Community Lead, Pudgy Penguins
